Elton John and Bravado didn't do a farewell tour stop, they took over the city of Los Angeles.
to mark Elton's final shows at Dodger Stadium, the team built a citywide activation headlined by a pop-up at luxury retailer The Webster — with Night Gallery on design duty for The Webster’s immersive Elton John exhibit.
thirteen brands, eight categories, three retailers, four restaurants, and over 100 licensed products later, the result was a full cross-category statement: apparel, collectibles, luxury fashion, one-of-a-kind reworked vintage, even a restaurant menu overlay. licensees and retailers included The Webster, Monty's Good Burger, Urban Outfitters, Cotton On, Roots, Nahmias, Marine Serre, Madeworn, Collectionzz, and Kidrobot. Google Maps came on as tech partner, building a first-of-its-kind interactive map so fans could track down every piece of Elton across L.A. — food, retail, and career landmarks alike.
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apparel design
furniture design
production design
material sourcing
project management
campaign planning
